Free Google Analytics Reports
Google Analytics comes with a lots of great stock reports, but oftentimes you need to create custom reports to answer more questions. I usually create custom reports for clients like Verizon, Chivas Regal, and Sonic Drive-in to determine customer paths, conversions, and best traffic sources. I highly recommend getting Google Analytics certified if you can. I am, and it has helped tremendously in my job as both a Web Developer and Web Analyst.
Note that for these reports you need to be using the latest version of Google Analytics and Google Analytics needs to open. Just one click opens the report.
Google Analytics Custom Reports
Mobile Browser User Experience Report
Are my users getting the same site experience? Are mobile users bouncing more than desktop / laptop users? Are mobile users spending more time on the site? I explain this report in my post Google Analytics: Improve User Experience with Browser Optimization.
Desktop Browser User Experience Report
Are my users getting the same site experience? Are mobile users bouncing more than desktop / laptop users? Are mobile users spending more time on the site? I explain this report in my post Google Analytics: Improve User Experience with Browser Optimization.
Social Interactions By Page
This report conveniently shows your pages that have some social interaction – a Facebook Like, Tweet, Google+ circle, Google+ +1, etc. It starts by listing the pages and then you can drill-down to see the details. You won’t get social plugin data without proper analytics code like the one generated by my Professional Share WordPress Plugin.
Search Keyword Report
In this search report I focus on keywords. Keywords give you great insight into the flow of traffic into your site. When you write content, you have an idea of the keywords YOU THINK people are searching for. This report shows how people actually arrive at your site. I explain this report in my post Reach Enlightenment With This Free Google Analytics Search Report.
Visitor Acquisition Efficiency Report
This report I converted for use in the new version of Google Analytics. I created this report based on Avinash Kaushik’s post 3 Awesome, Downloadable, Custom Web Analytics Reports. This is one of my favorite reports right now. It focuses on traffic quality by source. Visit Avinash’s blog for report details.
Page Efficiency Report
This report I converted for use in the new version of Google Analytics. I created this report based on Avinash Kaushik’s post 3 Awesome, Downloadable, Custom Web Analytics Reports. This report breaks down your pages and helps you spot problems. Visit Avinash’s blog for report details.
Save Time With Custom Reports
Custom reports can save you a lot of time digging through all the data in separate standard reports in Google Analytics. Sometimes you can’t even create a custom report using the standard Web interface. In that case, you’ll need to write some software using the Google Analytics API.
If you have your own reports worth sharing let me know and I can add them to the list. I hope you find these reports useful. Let me know of any problems accessing / using the reports.
For more reports and in-depth blog posts on Web analytics and strategy, please subscribe to my blog.