It’s 2016 and you need to live in a world where users expect video when they are searching for information. The bad news — you need video to help rank your page or site. The good news — you can “steal” it.
I share some of my learnings and key take-aways from the SES Chicago conference (#SESchi). SEO, authorship, SEM / Paid search, B2B social media.
Don’t be lazy – anyone can create / repurpose content. You might have a content chest you can tear open right now and get a jumpstart.
Plot and character development are what you need. See why.
When I looked at weak areas of my content, I found a few things I could do to improve the content of my posts. Here’s what I did that helped me.
Ever think your own content, while good, isn’t as interesting as watching a newscast with multiple angles and footage and editing that makes it gripping? Fret no more my friends. The Creative Commons Web site allows you to search for images, video, and more using multiple sources.
Freemium is all the rage these days. The economics of free are changing. Find out how.
Unlike text, audio can be played on almost any electronic device nowadays. You can play an mp3 file on your tiny iPod when at the gym, listen to it on your laptop at a coffeeshop, listen to it in your car on your way to work, or even play it when in the shower from your desktop computer speakers.