This podcasting guide covers: voice, technique, software, equipment, & platforms.
Marketing
Marketing articles by Ken Morico. Social Media, SEO, Content Marketing, Conversion Optimization, Link Building, Instagram & Facebook optimizations. This is a fluff-free zone!
Marketing Tools & Tactics for Fluid Budgets
Want to expand your reach with a limited budget or you already have tons of cash and want to effectively scale up? Impacted by Coronavirus and looking for creative ways replace people with software processes? Ken Morico and Ty Weaver have some ideas…
Coronavirus and the Widening Motivation Gap
Motivation, time and energy. Under the coronavirus quarantine, do you have more of these things or less?
Link Building for SEO – Free Advertising with Just a Little Hustle
Many people will hear that organic SEO is free. That’s true – it’s just time. So what’s the best use of time if you have great content prepared and published? Link building.
Resending Email Campaigns – Second Time is the Charm!
My brother exposed me to a newer feature in MailChimp that allows you to resend an email campaign to people who didn’t open the first campaign you sent. At first I was skeptical.
Optimize Your Instagram Because Everyone is Now Watching
People are more interested in learning about you through your Instagram feed than via Facebook or Twitter. This is a recent change and you, as someone with a business or presence on the Web, should take care to build an expressive Instagram profile. Take action NOW!
Is Ecosia the Search Engine You’ve Been Looking For?
In ’99 when kenmorico.com first launched in my college dorm, ‘Net surfers found my site from about 10 large and popular search engines. Contrast that with Google’s 85% market share today. In ’99 search engines were unique and fun to use– edgy even. What happened?
HOW TO: Separate Personal and Business with Facebook Pages
The complete guide to separating your personal and business Facebook world with strategies and tools.
Time Constrained? Pick a Social Media Side
Splitting your time between social networks, mastering none?
Automatic Marketing can be the Enemy
Are you trying to scale your marketing too much?
How Disciplined Blogging Obliterates Social Posting
Discover why blogging beats creating social media posts. Your time is valuable and best spent creating blog posts. Leverage social media to amplify your core content.
Twitterstalk Your Way to Influence
Want to get more influence on Twitter? Get organized and use lists! I talk with Hal Werner about tactics and tools.
Create Memorial Pages Using Facebook Groups
When my uncle passed away recently I decided to setup a memorial Facebook Group for him. A combination of media elements in Facebook Groups lets you build a full picture of the person you are memorializing. See what I built.
Conference-jacking – Attend & Participate for Free
Ever wanted to attend a conference in any city for free? Bummed you didn’t get the perks associated with attending a live conference? Hal Werner and I discuss conferencejacking.
Search Engine Strategies [SES Chicago Rundown (2013)]
I share some of my learnings and key take-aways from the SES Chicago conference (#SESchi). SEO, authorship, SEM / Paid search, B2B social media.
Social Smithing – How to Find Your Social Media Voice
Struggling to get your social media posts unique? Fret not! Hal Werner and I discuss the craft of social media writing and “comfy spaces” to get you to social media nirvana.
Shock Tweets – Get Outrageous Twitter Results
I talk with Hal Werner about the success of “Shock Tweets.” What makes a “Shock Tweet” and how can we make it work for us? We debunk the myth that tweets need links to gain traction.
Win Back Friends that Didn’t Like Your Facebook Page
Downhearted that your friends don’t like your Facebook page? Take action!
Custom Google Analytics Reports Explained
Custom Google Analytics reports for Mobile, Desktop, Keyword, Page Efficiency and more!
Professional Share – A WP Social Media Plugin
Professional Share is a free WordPress plugin that is optimized for the social media buttons that professionals and B2B companies need most. It’s optimized for speed with proper placements for posts and pages.