I talk with Hal Werner about online advertising, what’s working, the value in testing, and making beer money with Google Adsense.
Marketing
Marketing articles by Ken Morico. Social Media, SEO, Content Marketing, Conversion Optimization, Link Building, Instagram & Facebook optimizations. This is a fluff-free zone!
Don’t Be Shy Online – Lights, Camera, Author Up
In this podcast episode I talk about authorship markup and author rank. Why it’s important, how to do it, and some words of encouragement.
Don’t Bleed Traffic – GA Intelligence Events
The Intelligence Events section in Google Analytics can give you an overview of major events happening on your site that you may not be aware of.
Google Overhauls Local Search – Go Local
With mobile getting more and more important you can’t miss the opportunity to use all the new SEO techniques to embed location information in your pages.
Blogging is Dead. Again?
If you keep up with the social media crowd there’s a lot of linkbait posts describing the end of blogging. They say status updates and new services like Google+ have killed long-form content and traditional blogs. What hyperbole!
Self-Promotional Strategies That Deliver Online
There’s talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet.
It’s Good to be the King of Klout
What’s Klout, how does it work, and real-world examples of manipulating it to your advantage. Hal Werner and I talk about how it works with Twitter and other services. We explore how complex this one-number metric can be.
Google Panda Updates in the Wild: Erratic Traffic
What can we learn from large and small Google algorithm updates? Even if you follow the rules you might get hit by shrapnel.
The Google Algorithm & How You Can Stay On Top
When I looked at weak areas of my content, I found a few things I could do to improve the content of my posts. Here’s what I did that helped me.
Effective Twitter Bios – Know Thyself (and the competition)
There is a LOT of competition for peoples’ time. Social media forces you to think small. It FORCES distillation.
Podcast Promo Codes and Freemium
A discussion with Hal Werner about trends with podcast promo codes, freemium, and the “theater of the mind.”
Don’t Change that Podcast Business Model!
A discussion about switching from a free, ad-supported podcast model, to a paid subscription based model.
Entrepreneur Spotlight: Radio Man
Within Bill Rock Productions lies a part of broadcasting history. The racks of video and audiotapes consume walls. Pictures of Dick Clark, Don Imus, senators, and other famous personalities hang on the walls. In back, vintage audio equipment juxtaposes to digital audio equipment and a digital video editing station. This studio bridges the gap between the radio of the past and our ubiquitous digital future.
More Users, More Money, More Facebook
With Facebook reaching 300 million users and now making money, is Web 2.0 saved?
A Lot of Voices – My First Impressions Using Twitter
First impressions using Twitter – how it’s different than Facebook status, and why it appeals to the voyeur in all of us.
Show Thyself! Authenticity in Web Comments
Blog post about Web comments and the new Facebook Connect authentication.
Birthing a Blog: Why I Started Blogging
Commentary about the importance of blogging and how it will supplant traditional media in terms of speed, user accessibility, and engagement of dialog.