I currently have a 9% bounce rate for kenmorico.com from a search engine called “ecosia.org.” It’s a newer search engine that donates ad revenue from searches to tree planting efforts. It’s a search engine with an ethos.
Does an ethos matter in something so utilitarian as Internet searches? Well, a 9% bounce rate from ecosia.org is half the bounce rate I’m currently getting from Google and significantly less than other search engines. Could it’s users be a different breed? Is it time for different search? Or at least options?
In 1999 when kenmorico.com first launched in my college dorm, ‘Net surfers found my site from about 10 large and popular search engines. Contrast that with Google’s 85% market share today. In 1999 search engines were unique and fun to use– edgy even.
They say when you graduate college and move into the “real world” that you still have fun like you did in college, but it’s a “different” fun… more reserved and fully lucid. Google does seem like our “real world” option for the present and certainly the last 13 years. However, could the current search zeitgeist be shifting? Is now the time for our search habits to get diversified? Fun again? Even do good for the whole world? Only Internet time will tell…