I know it’s been a while since I last sent a Ken Morico VIP Newsletter… thanks for sticking with me. I’ve created a new business that has taken a lot of my time and I plan to describe what I’ve learned and how it can help you.

Promise.

Now, I just find the world is changing so fast it’s hard to keep up. But know this: being genuine in your relationships with others and your business relationships with customers can reap rewards. Google is giving us a tailwind by making algorithm changes that lower rankings for clickbait content. Now is the time to offer the world unique content and stay ethical.

Push Through the Noise

The online world is getting noisier. Consumer’s attention is split between streaming services, blogs, YouTube special interest videos, video games, and social media. You might seem like your voice is getting drowned out. Every day, the world’s population is growing. More people from underdeveloped countries are coming online adding their voice to the mix and potentially pushing down the ranking for your content.

Should we be concerned? What can we do? Do we resort to clickbait, the style of headline writing that shocks users or deceives them to get them to click on the headline for our content? I don’t believe in unethical business practices, and I don’t believe you should either. Luckily, Google has some good news for us. They laid out a few tips that explain some thinking behind their latest algorithm updates:

Having page titles that capture the essence of the content, but in a non-clickbait fashion.

Avoiding tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, images) to increase appeal, or by withholding crucial information required to understand what the content is about.

Avoiding tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.
… more here.

Trust is king + queen.

Tactical Quick Tips

• I use iAWriter to create all my blog posts, project management plans, and notes. It’s the fastest word processor and can be used for any type of document. It uses markdown, which is simple format that increases formatting speed by using simple characters for formatting like # to denote a level-1 heading. You don’t take your hands off the keyboard and can skyrocket your productivity. Check it out – iAWriter Website.

Ken’s Reading List – Only Worthwhile Reads

• Use Google Trends to Track Your Market Share and Success – LA TechWatch
• How to make, buy and sell NFTs (Digital Assets) – CNBC
• 55 Tips to Be Happier in Life – ERIC KIM BLOG

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As always, thank you for being a subscriber. Should you have any comments, you can reply to this email. Stay strong and I wish you luck in your journey.

Regards,

Ken Morico

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