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HOW TO: Separate Personal and Business with Facebook Pages

Facebook serves two audiences – individuals and businesses. In real life, individuals work at businesses. They are attached, if you will, to businesses. In the same way, Facebook works the same. Your individual Facebook profile must be attached to a Business page. But you don’t want to be associated with the public page. Facebook needs a real body with a business, but I’ll show you ways you can keep your private life away from your public business page and make costly mistakes like posting personal message to your public Facebook page.

To be clear, here is an example of the difference between a Personal Facebook Profile and Facebook Business Page:

Can I have a business page without a personal profile? Pretty please?

For sure the answer in 2022 is no.

Assuming you already set up a personal profile and business page, you might be wondering:

Can I separate my business page from my personal account on Facebook?

Facebook automatically separates your personal profile identity from public Facebook pages, but there are some gotchas. You want to be sure you are posting as the business and not confusing the status update text box with your personal status update box and vice-versa. Facebook has tools to help you do this.

Facebook says:

Business Accounts in Meta Business Suite
Meta Business Accounts make it easier to manage your Pages, Instagram accounts and the people who work on them.
Grow your business with advanced tools and insights
Securely collaborate with partners and manage their access
Separate your work and life for privacy and focus

Creating the Meta Business Account at businesss.facebook.com can enable the special admin area that will enable to visually distinguish your personal profile area from the business area.

Here’s an example of the Facebook Meta Business Suite area:

You’ll notice an organizational structure:
An LLC business with Facebook properties (pages, instagram accounts, etc.) rolled up under it. This give flexibility when working with vendors and additional people.

Here’s a tip: Facebook needs a real person to manage a business page. That person DOES NOT need to be you. You can have a social media agency or friend post to the page while you maintain control of the Facebook business assets like the Ad Account. The Meta Business Suite can enable full management of people associated with the business.

I have lots of business pages and personal accounts but I don’t know how to access them or where they are. What can I do?

As a consultant that specializes in Facebook, I can tell you I hear this question a lot. Over the years I have clients that often set up personal accounts and business pages and lose track of them and can’t find them. Also what I will demonstrate is also helpful for locating business page assets.

Here’s what you can do:

Find your current personal profile information:

Visit this page to see your current personal profile:

https://www.facebook.com/settings/?tab=account

You will see your Facebook Username. This is important to differentiate between your personal and business assets because your personal username identifies you personally on the Facebook platform. You will also see the email address associated with your personal profile.

If you use your name as also a business name, like I do or some real estate agents, your Facebook name would probably be the same, but they can’t be. Usernames on Facebook are unique. What I do is I use a nickname for my personal Facebook Profile – Kennymorico. I use KenMorico for my business page.

To view all the page you manage with your currently logged-in personal profile, visit this page: https://www.facebook.com/pages/?category=your_pages

Now you can see all the pages you have access to. Once you see the page you are interested in, click it. You will see the main page. Note the @username at the top left. That is the page username. You can also see the username in the URL of the current page in your Web browser.

Once you know the username of the business page, you can now assign other people to manage the page for you or keep yourself as admin or just see the current admin status by visiting this URL, filling in your business username:

https://www.facebook.com/YOUR-BUSINESS-PAGE-USERNAME/settings/?tab=admin_roles

Facebook Business Pages Need an Authentic Person

You might be thinking, why don’t I just create a separate personal profile with another email address and phone number? You can, but you will violate Facebook terms.

According to Facebook,

Facebook is a community where people use their authentic identities. …
If you want to represent your business, organization, brand or product on Facebook, you can use your personal account to create and manage a Page. Keep in mind that a personal profile is for non-commercial use and represents an individual person.

Facebook doesn’t really have “customer service.” If your page and profile violate terms you risk losing everything you have created and NEVER getting your assets back. Too risky for me and probably you too.

To be cautious, you can download all the data for your personal profile to your local computer and you can also download all the data for your public Facebook Page.

In this video I outline how to use the Meta Business Suite App to easily separate your personal profile from your Business account. Get it on iOS for iPhones. | Get it on Google Play Store for Android Phones.

Think Facebook is just for friends? I did too until Facebook  rolled out a massive structural change to Facebook Pages. Now businesses that setup “Pages” have more options to use Facebook like a regular user. How does this benefit a small business or professional person like a blogger?

Facebook Page and the Facebook Profile

With a few simple steps I’m going to outline how it’s easy to separate Facebook “friends” into two distinct groups – your personal friends with your regular Facebook profile, and business fans and people you would like your page to be a fan of. Now, Facebook pages have the ability to like other pages. This comes in handy in four ways.

  • You can get other pages to notice your page when you like them.
  • You can keep updated on the news feed of other pages – and not see the feed in your personal account.
  • By liking other pages you are now in the group of people with similar interests.
  • You can comment on other pages as a page and get people to view your profile with your business pitch or any content you want.

I’ve heard of people using Facebook to network before with their personal profile. To me, it just doesn’t make sense. I think people live in two worlds – a business world and a personal world. In my case, my name is my brand. Since my business / professional name is the same as my real name, it causes an obvious problem on Facebook. I used to think that there were better tools to use for networking like Twitter and LinkedIn. But these new Facebook Page capabilities make networking on Facebook easy. Plus, Facebook opens your personal brand / business to nearly a billion people.

NEW! 1-on-1 Sessions

I offer affordable 1-on-1 sessions tailored just for your needs. Facebook has constantly changed the user interface and methods to separate your business and personal matters. Get a review of your social account and solve your issues now.
HELP! I need a 1-on-1

You don’t want your messages exposed to people who are not interested in receiving them. That’s why it’s important to have a separate Facebook Page. We all know people who send business-related messages on their personal accounts. Nobody likes that! If you don’t have a Facebook Page, creating one is easy.

Facebook now has a Follow Button to enable anyone to subscribe to your public updates. This may make sense for a personal brand, as long as your friends don’t mind seeing your topic-specific posts. You can create filters in Facebook for your posts, but this is kind of a hassle. Separate pages can make more sense. In all, it’s not easy to separate business and personal in Facebook without some work.

The Follow button language is inline with Twitter, so users are familiar with its functionality.

FaceBook Page Tab  and the IFrame

facebook-coca-cola-page

You’ll notice a big design difference with regular Facebook user profile and business Facebook Pages because of what’s called the tab feature of the Facebook Page. Facebook pages can have a design (if the owner chooses) that look like mini Web pages. They are even easier to create now that Facebook has migrated to what’s called the iFrame to display tab content.

facebook-iframe

iFrames are literally Web pages within Web pages, so regular Web designers can easily create pages and host them on another server outside of the Facebook domain. When users visit your page for the first time, your welcome tab can appear with your logo, fonts, videos, and any other marketing material. The sizes are small though, only 520 pixels or roughly 5 inches wide on a standard computer monitor. Facebook Pages don’t automatically come setup with the iFrame component,and there are limitations for pages with small audiences. According to Facebook:

Major brands, celebrities, and organizations use Facebook Pages as their social home on the web. Besides standard tabs like “About”, “Events” or “Photos” you can add custom Page tabs via the Facebook platform. These custom Page tabs load content from your webserver using an iframe. Page tabs will only be displayed in the web UI. Mobile custom tabs are not supported at this time.
Limitations
Only Pages with 2000 or more likes can create custom Page tabs.

Simple pages aren’t all that you can do. Having developed Facebook Applications professionally, I can tell you there is so much you can customize to make your page fun and viral. Pages give you access to limitless creative possibilities – you just need a skilled programmer familiar with the Facebook platform. Wanna add a game to your page? No problem! Want to use their friends list or gain access to useful personal data to build your database? Yep, you can do that too.

Small Businesses Spending More on Facebook Marketing

Did you know small businesses are stepping up spending on Facebook marketing this year? According to an Inc Magazine survey, businesses will spend more on Facebook than Twitter. Interesting. Twitter, blogs, and LinkedIn made the other top spots. What does this tell me? 1 billion Facebook users can’t be ignored. If you’re a small business or professional you need to respect the size of Facebook and its growing importance in the business community. With the increased features for separating personal accounts and business accounts, you can be sure Facebook has more in store for businesses. The place check-ins are already evidence of that. Think you can’t know what’s happening next? Developers usually know through a page Facebook has called Pages API. It helps them prepare their code for services changes and major upcoming shifts. You may want to check it out as you get deeper into Facebook marketing since Facebook changes can derail your marketing if they remove features.

Can I Convert My Personal Facebook Profile to a Facebook Business Page?
How Do I Convert My Personal Facebook Profile to a Facebook Business Page?

Yes, you can, but this isn’t a great option. If you want to convert a personal profile to a business page it’s probably because it wasn’t setup properly. Business pages are for businesses. Before Facebook Pages, many business setup personal profiles for their businesses because that was the only option available to them. Now, you can convert the personal profile to a business page, but would your personal friends appreciate it? Do you want to lose your personal friends? I suggest creating a new, separate Facebook Page and let your friends know about it by posts in your personal feed and through page invitations.
Here is the official word from Facebook:

“When you convert your personal account to a Facebook Page, a business account will be created to manage your Page. We’ll transfer your current profile picture and add all your friends and followers as people who like your Page. Your account’s username will become the username for your Page, and the name associated with your personal account will become your Page’s name. If you want your Page to have a different name, consider creating a new one.
No other content will be carried over to your new Page, so be sure to save any important content before beginning the conversion”

Read more on Facebook.com

What Benefits / Features do Facebook Pages Have Versus Facebook Profiles?

Facebook business pages are more capable than personal profiles. Useful Page features:

  • Tabs
  • Advertising
  • Like boxes
  • Multiple administrators
  • Categories – useful for the new Graph Search Facebook introduced
  • Instant followers – no one needs to accept the fan / follower request
  • Facebook Insights (analytics) – get useful information about your audience and posts. Personal profiles have NO analytics.
  • Peace of mind – know that with a page everything you post will be public – no need to worry about privacy or audience like with a personal profile

Like me, many people have a personal brand. I created a Facebook business page that included my real name. So, for example “Ken Morico.” I keep my personal account private using privacy settings so my business page doesn’t compete with my personal profile. It helps me separate my family and my professional contacts on Facebook and helps me target my status updates. Review your personal account privacy settings here: https://www.facebook.com/settings?tab=privacy

Here’s what Facebook analytics look like:

fb-insights

I Want To Convert My Facebook Profile To A Facebook Page. What Do I  Lose / Need To Watch Out For?

Some people report that you lose the ability to comment in Facebook Groups once you convert your Facebook Profile to a Facebook Page. If you want to participate in groups, you can instead comment as your page on the walls of other pages and get conversations going that way. Also, Reddit and LinkedIn have strong communities and groups, so you may want to check out those as well.

When you convert your personal profile your friends will become your fans/followers. Do they want to? My guess is no. Be careful.

I am a Consultant / Advertising Agency, How Can I Manage Many Facebook Business Accounts?

When I worked for an agency, I setup a new, dummy Facebook profile to connect all the Facebook Pages to that separate account. It’s a good way to fully separate many business accounts from your own personal account. You might name that separate Facebook profile “Ken at Work” or make up a name. Then you can create pages using that account. For most small business users and entrepreneurs with only a few pages, I would recommend just using your own personal Facebook profile to connect your pages plus you won’t violate Facebook’s community guidelines like I mentioned earlier.

Manage Accounts with HootSuite

HootSuite Tabs for business and personal separation

HootSuite can help you manage your social media accounts and help you separate your personal and professional social media lives. Basically, it uses tabs for each stream in a social media account. You can create custom tabs, for instance called “Personal” and “Professional” and keep track of feeds and special search feeds. For instance, I have a tab called “Monitoring” where I keep up to date on what people are saying in the blogging world, allowing me to enter the conversation at any time. With HootSuite’s posting abilities, you can choose which accounts you want to post from and schedule them in the future. Very handy. I’ve found monitoring works better with Twitter than Facebook primarily because I think people are better with hashtagging on Twitter.

I also created a “Me” tab where I gather mentions and searches for my name so I can monitor my personal brand. I suggest you do the same.

Updates

Facebook is constantly changing the user interface and methods for separating business and personal. I’ll be posting more articles on Facebook strategies and learnings as I go, so please subscribe to my blog to stay notified and schedule a Facebook consulting session with me to help with recent changes. Also, I periodically update this page with new information, so bookmark it for reference.

Resources

155 thoughts on “HOW TO: Separate Personal and Business with Facebook Pages”

  1. Hi Ken, I want to switch my personal IG account to a business one to be able to get the ig engagement insights but it requires me to link a fb business account. What’s the best way to switch my personal FB without losing my friends or they noticing it’s now a business as I just want the IG insights. Hope I was able to explain my situation properly as it’s a little confusing. Thanks in advance

  2. I have a business page and post with my personal page on the groups I joined to steer people to the business page but people message me on my personal one and it says “accept” or “decline”. So far, I have to accept so that I can respond to them and have them go to the business page for further communication but is there an easier way to do this and bypass the need to respond thru my personal page and just do it directly from the business account?

    1. Hi Isa. No, groups are just person-to-person at this point. I think you are already doing the right thing by responding to them via your personal account and directing them to your business page. You can maybe have a link to use when you post in a group, but that might look spammy. You might want to use Facebook ads or Google AdWords to direct people to your business page or create a website and direct users to your business page from there. If you are too salesy with people they won’t trust you, so you need to go slow and earn their trust. Good luck!

  3. Ken,

    I created a personnel acct and then did a page for my business. 3 times in the last 2 weeks FB has come in and asked me to verifiy my identity. Which I have. Then after a few days they let me back in only to start all over. Then it happend again. This time right in the middle of a “boost a post” on my business page. Then they asked me for my ID again. Which I again provided. I have not posted anything that would cause harm or concern, just promoting my business on my business page and on my personal page I state who I am and what my company is and a link to there, but keep my personal account very brief. People liked my personnel page then I was able to invite them to the business page, but again after a few hours it locked me out.

    What am I doing wrong to cause this to happen. Any help would be appreciated. Thanks.

    1. Hi Josh. I’m not sure what would cause this to happen. What category is your business page / what is it for? Is tour personal profile empty? You should have content like a real person.

  4. Hey Ken,

    I currently have a client who’s social media page I manage. I just took a job working for a company as social media manager. I am able to navigate through my pages pretty well with the triangle drop down, but I’ve got a few questions:

    1) How can I make it so that when I’d like to, I can surf through facebook as one of my business pages and just like/comment on things as I want to interact with them. Currently I have to click the little Icon on the post that shows either my personal profile picture or my business page profile pics to toggle between which account i’m engaging as. It gets annoying having to do this on every post I interact with. I’d like to be able to click a button that allows me to just surf Facebook as a business page until I decide not to anymore.

    2) With my current situation of managing a social media page for my employer, and also on the side for another client, do I need to have a FB Business account? If I just keep doing it the way I have it now, can I still boost posts and run ads for my client and my employer pages with different payment methods?

    1. Hey Dev, you are right, it is annoying having to change the account you are posting as. I don’t think there is a way around that. Maybe if you are only logged in as the page with no other pages, but that’s not a realistic scenario. If you have a social media agency you need a FB Business Account. If I were a client, I know I would want you to have one. Anything you can do to demonstrate professionalism in a saturated field like social media will give you an edge.

  5. For me this change is useless. I want a page where people in my area can post images for the enjoyment of others. It is not a business page yet I can’t switch off “boosts” which is ruining my pleasure.

  6. Is there a way to keep my business page seperate from my personal account? Like I don’t people to know that Im running the business page I do have

  7. Hi, I am Susmita from Smartvive. Sir, can you solve my a little confusion? I have a Business Page but I want to create a new Business Page without removing first page. Can I do it?

  8. Hi, So what do I have to do if my BRAND name is my actual name and when people search for me, I want my PAGE to come up and not my personal profile at all?

    I’m not sure I saw a direct answer for this…

    Thanks

    1. It depends. If people are searching within Facebook they will both come up, but in different categories – 1 for pages and 1 for people. If people are searching on Google you can make your personal profile hidden from search engines to make the page come up instead of your personal profile. This is what I do.

  9. Hello Ken.

    My Facebook dropdown does not show the option: Use Facebook as:

    I already have a page created and now I can’t seem to follow other pages as my page. It use to have this option but now it shows me following from my personal page even when I am posting as my other page.

    Have any idea why?

  10. Ken – I have a personal/private Facebook page and one for myself as an author. When I get friend requests I can’t tell if they are trying to friend me under my personal account or through my author page. Is there a way to tell? Notifications for both pages just seem to be rolled into one.

    1. Dear Ken – When setting up fb for my business of course i had to use a real name to create the account. We then used that account to promote the business. Then i set up a page to promote the business using the business name but now we need to hide the account details or at least the private name from the account page. Even better would be to hide the account page 100% so only the business page is available. I have seen many posts about this but no real answer. Please help us.

  11. Hi! I found this post while searching how can I promote content from a personal FB account. What you suggest here is what FB actually suggests. But the point is that there is a big difference between a person, who posts real estate ads in his personal account and a blogger, who posts his thoughts. I make music and I want to show it to friends. It is a personal thing, not a big-band-business. Sometimes I want a post to be seen by more people. I don’t think I have to make page and start everythig from zero for that. You know people are being invited to like pages daily and they don’t like it. I tried to switch my ad account from business (I am admin of several pages) to personal, but FB just doesn’t let me to do it. So do you know ways to promote, highlight a post from a personal account?
    Thanks in advance!

    1. Hi. There are many strategies to promote from Facebook. I specialize in doing this… you’ll need to setup a session with me because there is a lot to discuss and I can’t discuss all of it in this comment. Re-read the article and look through the comments on the blog post. If you still need help visit https://kenmorico.com/consulting

    2. Well if you write posts that your friends interact with he Facebook algorithm will show your posts to more of your friends, so you get a boost there. If you want to promote in an inorganic way you’ll need a page.

  12. I have Several Doubt and Fears.

    Please If I migrate my Personal profile to Fan page

    1. Do I loose my personal account

    If I don’t loose my personal account, will there be any restrictions to my personal account.

    2. will my timelines n personal account still be intact?
    3. will my pictures in personal account still be there
    4. will it still work normal like any account that don’t have page in the first place
    5. Also will the page look like every normal page that is not done through personal profile to Fan page. If Not what will be the difference.

    Thanks

  13. Hey! I own 2 businesses and one of them wont show up on my personal “about me”. How can I get this one to show up when people come to my personal page?

    1. Is it public? Perhaps Facebook only allows 1 page to be associated with your about section. You can like the pages and they will show up in your likes section. Or you can create a link to an external website and link to the 2 pages from there.

  14. Patrick T. Luce

    This is a great post! I have one question. Is there a way to be “signed in” to your page, rather than the admin profile? I have my personal profile, and an author page. On my website, I have a facebook comments section, but if I reply to someone’s commend on my page I am automatically commenting as my profile, not as my page. I would like to reply as the author, not just the guy from my profile.

  15. Hiya Ken – GOLD blog post THANKYOU. Question: Can followers of my business page see my personal profile (assuming they are not FB Friends already)?

    1. Only if you create a post as yourself… which is hard to do if you are using the Facebook Pages app for iOS. I’m curious, why don’t you want people to see your personal profile?

      1. Many thanks Ken for replying – I really appreciate it! It’s not a business page per se – more of a promo page to promote my podcast about Doomsday (I’m a skeptic and am having a bit of fun myth-busting doomsday scenarios.)

        The reason I’m wanting FB privacy for my personal page is because of the demographic I am targeting with my podcast. I don’t want the people accessing the podcast seeing pictures of my child and family etc.

        I’m going to be following ‘doomsday prepper’ groups with 3000+ followers. To me they are an unknown kind of target demographic that have a reputation for being pro-guns etc. Feels too vulnerable. There’s also some race hate and political polarity in some of the demographic that I’m cautious of. Women in media get horribly trolled in vicious and incredibly threatening ways if they speak out sometimes. Not that I intend to offend anyone with my fun lil’ old podcast but I want to safeguard myself anyway. Feels like the right thing to do.

  16. Hi I created a ‘fake’ personal Facebook account so that I could then create various business pages for the company I work for. Now Facebook won’t let me login and is asking for ID. Is there anything that I can do to save the business pages which have been very successful?

    1. Did you contact Facebook? Whenever you use fake accounts you run the risk of getting shut down. You can have multiple people as administrators for Facebook pages. There has been a shift with Facebook business pages in that a business is setup first with Facebook and then you select administrators, editors, etc… people with different permission levels.

  17. My colleague set up a facebook page for my business via his personal account/email, I wish to transfer this page to new email/account but his account remain active (as he has other two facebook pages) linked to the personal account

    Is this possible?

    Thank you

    Lisa

    1. Sure. He can set you as a page administrator. It’s pretty easy in the Facebook interface now. Or he can create the business in business.facebook.com and add you from there if it is real business and not really a hobby.

  18. Hi! So after reading through all of this I’m still slightly confused. I would like to have one account for my current business page and one account for my also current personal page. All I want to do is separate them so I can have my personal page deactivated but still connected if I were to ever choose to connect them later. I have two emails in my account settings but I need to get a separate login for my business page separate from my personal page. Less association to my personal page is what I’m going for. How do I go about this? Or is this even possible to do?

  19. How does it work when you have your personal page set up to private only for your contacts? Will a fan page remain with same privacy settings as personal page or it can be specified for it to be public?

  20. Hi
    I have created a business page and have a personal account. When i try to post on the business page it ends up showing on my personal account and not on the business page. How do i stop this and only post on the business page separately from personal.

    1. Hi Brian. The iFrame tab tools I mention in the article are probably the way to go. If you have the time, building a separate app that integrates with Facebook would draw in users, but that takes a lot of time to build. iOS and Android have software kits to help build out app integrations as well.

  21. I have a Facebook business page as well as a Facebook personal page which I would like to keep totally separate. However every time I post something on my business page it also appears on my personal page. Is there a way I can avoid that.

    Also when people comment on my Facebook business page I get notified at the personal e mail address I have on file with Facebook. Is there a way to not be notified via my e mail address. There is a possibility that I could get hundreds of comments each week and that would tie up my e mail inbox. Also is there a way to prevent notifications each time someone likes or comments on my business page. I would like my comments and likes to be visible when I access my business page but not forwarded to me each time.
    Also I want to keep my personal page as is and continue to receive e mails and notifications from my friends.

    Hopefully I made what I am looking for as clear as possible. If you could help me That would be great. If you can’t I still appreciate your taking the time to review this.
    Thanks,
    Jim

  22. Aloha! I have a business FB account and now wish to have a personal presence on FB where I can connect with friends and family outside of my business. How do I go about creating a personal presence on FB through my current business account (since it is not recommended or legal to create a separate account)? The only information out there seems to be on how to create a business presence from a personal account by creating a business Page; I am looking for the opposite. Thanks!

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