If it’s Free is it Really for Me? Chris Anderson Talks Freemium

A much talked about topic, here is freemium pioneer Chris Anderson discussing the topic.
SIIA: Software & the Price of Free Chris Anderson Presentation

At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of “Free: The Future of a Radical Price,” discusses how different companies use the free-to-premium, or freemium model, to not only make money, but often keep customers at a higher rate than fully-paid services. There are many economies–ones of status, time, information and more–and the trick is to get people to trade their money for one of them.

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