It’s the conference journey, not the destination.
Marketing
Foraging for a Search Engine Change
In ’99 when kenmorico.com first launched in my college dorm, ‘Net surfers found my site from about 10 large and popular search engines. Contrast that with Google’s 85% market share today. In ’99 search engines were unique and fun to use– edgy even. What happened?
HOW TO: Separate Personal and Business with Facebook Pages
The complete guide to separating your personal and business Facebook world with strategies and tools.
Content Creation On-The-Go: What’s In My Bag
With content generation happening at ludicrous speed, you must make time to keep up. Since I bought my iPad last year I have found it more and more useful for generating content on-the-run. Find out what’s in my bag and how I operate.
Win Back Friends that Didn’t Like Your Facebook Page
Downhearted that your friends don’t like your Facebook page? Take action!
Custom Google Analytics Reports Explained
Custom Google Analytics reports for Mobile, Desktop, Keyword, Page Efficiency and more!
Online Advertising, AdSense, and Beer Money
I talk with Hal Werner about online advertising, what’s working, the value in testing, and making beer money with Google Adsense.
Don’t Bleed Traffic – GA Intelligence Events
The Intelligence Events section in Google Analytics can give you an overview of major events happening on your site that you may not be aware of.
Use SEO to Own Your Good Name, Brand, and Competition
What comes up in search engines when people type in your name or company? Good results? Bad results? Truth? Lies? What if you could control it with SEO? Reputation management… you can do it!
Google Overhauls Local Search – Go Local
With mobile getting more and more important you can’t miss the opportunity to use all the new SEO techniques to embed location information in your pages.
Real-time Marketing: No Go for the Little Guy
Getting noticed with paid advertising only gets you so far. Injecting your company or yourself in the news in real-time gives you tremendous leverage. But to play with the big boys and get noticed there’s a problem.
Blogging is Dead. Again?
If you keep up with the social media crowd there’s a lot of linkbait posts describing the end of blogging. They say status updates and new services like Google+ have killed long-form content and traditional blogs. What hyperbole!
How to Hook Blog Readers? Plot and Character Development.
Plot and character development are what you need. See why.
Self-Promotional Strategies That Deliver Online
There’s talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet.
It’s Good to be the King of Klout
What’s Klout, how does it work, and real-world examples of manipulating it to your advantage. Hal Werner and I talk about how it works with Twitter and other services. We explore how complex this one-number metric can be.
Get Real with Twitter – Benefits of Using your Given Name
I sit down with Hal Werner as we discuss some of the benefits of using your real name as your Twitter handle.
Google Panda Updates in the Wild: Erratic Traffic
What can we learn from large and small Google algorithm updates? Even if you follow the rules you might get hit by shrapnel.
Google Panda – Build a Content Marketing Pyramid
When I looked at weak areas of my content, I found a few things I could do to improve the content of my posts. Here’s what I did that helped me.
Make Your Podcast Audio Content Part of an Interactive Experience
The KCET Departures Web site highlights the history of various Los Angeles neighborhoods. The site is wonderfully art directed and deep. It uses “murals” to tell the history of neighborhoods. It combines audio, video, photos and text in an interactive experience.
Effective Twitter Bios – Know Thyself (and the competition)
There is a LOT of competition for peoples’ time. Social media forces you to think small. It FORCES distillation.