This podcasting guide covers: voice, technique, software, equipment, & platforms.
SEO
Maximize Storytelling for Online Profit: History, Examples, & Tools
Is your audience dropping off? Do they read a few sentences of your post / content and BOUNCE? You haven’t adjusted to the new rules of storytelling. Let me show you how.
Link Building for SEO – Free Advertising with Just a Little Hustle
Many people will hear that organic SEO is free. That’s true – it’s just time. So what’s the best use of time if you have great content prepared and published? Link building. Why link building? Dumb and smart search engines like to see other sites link to your site as part of a voting process […]
Is Ecosia the Search Engine You’ve Been Looking For?
In ’99 when kenmorico.com first launched in my college dorm, ‘Net surfers found my site from about 10 large and popular search engines. Contrast that with Google’s 85% market share today. In ’99 search engines were unique and fun to use– edgy even. What happened?
HOW TO: Separate Personal and Business with Facebook Pages
The complete guide to separating your personal and business Facebook world with strategies and tools.
SES Chicago Rundown (2013)
I share some of my learnings and key take-aways from the SES Chicago conference (#SESchi). SEO, authorship, SEM / Paid search, B2B social media.
Custom Google Analytics Reports Explained
Custom Google Analytics reports for Mobile, Desktop, Keyword, Page Efficiency and more!
Professional Share – A WP Social Media Plugin
Professional Share is a free WordPress plugin that is optimized for the social media buttons that professionals and B2B companies need most. It’s optimized for speed with proper placements for posts and pages.
Online Advertising, AdSense, and Beer Money
I talk with Hal Werner about online advertising, what’s working, the value in testing, and making beer money with Google Adsense.
Don’t Bleed Traffic – GA Intelligence Events
The Intelligence Events section in Google Analytics can give you an overview of major events happening on your site that you may not be aware of.
Use SEO to Own Your Good Name, Brand, and Competition
What comes up in search engines when people type in your name or company? Good results? Bad results? Truth? Lies? What if you could control it with SEO? Reputation management… you can do it!
Google Overhauls Local Search – Go Local
With mobile getting more and more important you can’t miss the opportunity to use all the new SEO techniques to embed location information in your pages.
Blogging is Dead. Again?
If you keep up with the social media crowd there’s a lot of linkbait posts describing the end of blogging. They say status updates and new services like Google+ have killed long-form content and traditional blogs. What hyperbole!
Self-Promotional Strategies That Deliver Online
There’s talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet.
Google Panda Updates in the Wild: Erratic Traffic
What can we learn from large and small Google algorithm updates? Even if you follow the rules you might get hit by shrapnel.
The Google Algorithm & How You Can Stay On Top
When I looked at weak areas of my content, I found a few things I could do to improve the content of my posts. Here’s what I did that helped me.
Birthing a Blog: Why I Started Blogging
Commentary about the importance of blogging and how it will supplant traditional media in terms of speed, user accessibility, and engagement of dialog.