Many people will hear that organic SEO is free. That’s true – it’s just time. So what’s the best use of time if you have great content prepared and published? Link building. Why link building? Dumb and smart search engines like to see other sites link to your site as part of a voting process […]
SEO
Is Ecosia the Search Engine You’ve Been Looking For?
In ’99 when kenmorico.com first launched in my college dorm, ‘Net surfers found my site from about 10 large and popular search engines. Contrast that with Google’s 85% market share today. In ’99 search engines were unique and fun to use– edgy even. What happened?
HOW TO: Separate Personal and Business with Facebook Pages
The complete guide to separating your personal and business Facebook world with strategies and tools.
SES Chicago Rundown (2013)
I share some of my learnings and key take-aways from the SES Chicago conference (#SESchi). SEO, authorship, SEM / Paid search, B2B social media.
Custom Google Analytics Reports Explained
Custom Google Analytics reports for Mobile, Desktop, Keyword, Page Efficiency and more!
Professional Share – A WP Social Media Plugin
Professional Share is a free WordPress plugin that is optimized for the social media buttons that professionals and B2B companies need most. It’s optimized for speed with proper placements for posts and pages.
Online Advertising, AdSense, and Beer Money
I talk with Hal Werner about online advertising, what’s working, the value in testing, and making beer money with Google Adsense.
Forget Content Curation – Unchain Your Content
Don’t be lazy – anyone can create / repurpose content. You might have a content chest you can tear open right now and get a jumpstart.
Don’t Bleed Traffic – GA Intelligence Events
The Intelligence Events section in Google Analytics can give you an overview of major events happening on your site that you may not be aware of.
Use SEO to Own Your Good Name, Brand, and Competition
What comes up in search engines when people type in your name or company? Good results? Bad results? Truth? Lies? What if you could control it with SEO? Reputation management… you can do it!
Google Overhauls Local Search – Go Local
With mobile getting more and more important you can’t miss the opportunity to use all the new SEO techniques to embed location information in your pages.
Real-time Marketing: No Go for the Little Guy
Getting noticed with paid advertising only gets you so far. Injecting your company or yourself in the news in real-time gives you tremendous leverage. But to play with the big boys and get noticed there’s a problem.
Blogging is Dead. Again?
If you keep up with the social media crowd there’s a lot of linkbait posts describing the end of blogging. They say status updates and new services like Google+ have killed long-form content and traditional blogs. What hyperbole!
How to Hook Blog Readers? Plot and Character Development.
Plot and character development are what you need. See why.
Self-Promotional Strategies That Deliver Online
There’s talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet.
Google Panda Updates in the Wild: Erratic Traffic
What can we learn from large and small Google algorithm updates? Even if you follow the rules you might get hit by shrapnel.
The Google Algorithm & How You Can Stay On Top
When I looked at weak areas of my content, I found a few things I could do to improve the content of my posts. Here’s what I did that helped me.
Make Your Podcast Audio Content Part of an Interactive Experience
The KCET Departures Web site highlights the history of various Los Angeles neighborhoods. The site is wonderfully art directed and deep. It uses “murals” to tell the history of neighborhoods. It combines audio, video, photos and text in an interactive experience.
Podcast Using Other Peoples’ Content Using Creative Commons
Ever think your own content, while good, isn’t as interesting as watching a newscast with multiple angles and footage and editing that makes it gripping? Fret no more my friends. The Creative Commons Web site allows you to search for images, video, and more using multiple sources.
Publishers Monetizing Podcasts – Can Spoken Word Save an Industry?
Unlike text, audio can be played on almost any electronic device nowadays. You can play an mp3 file on your tiny iPod when at the gym, listen to it on your laptop at a coffeeshop, listen to it in your car on your way to work, or even play it when in the shower from your desktop computer speakers.