People are more interested in learning about you through your Instagram feed than via Facebook or Twitter. This is a recent change and you, as someone with a business or presence on the Web, should take care to build an expressive Instagram profile. Take action NOW!
Social Media
HOW TO: Separate Personal and Business with Facebook Pages
The complete guide to separating your personal and business Facebook world with strategies and tools.
Time Constrained? Pick a Social Media Side
Splitting your time between social networks, mastering none?
Twitterstalk Your Way to Influence
Want to get more influence on Twitter? Get organized and use lists! I talk with Hal Werner about tactics and tools.
Create Memorial Pages Using Facebook Groups
When my uncle passed away recently I decided to setup a memorial Facebook Group for him. A combination of media elements in Facebook Groups lets you build a full picture of the person you are memorializing. See what I built.
SES Chicago Rundown (2013)
I share some of my learnings and key take-aways from the SES Chicago conference (#SESchi). SEO, authorship, SEM / Paid search, B2B social media.
Social Smithing – How to Find Your Social Media Voice
Struggling to get your social media posts unique? Fret not! Hal Werner and I discuss the craft of social media writing and “comfy spaces” to get you to social media nirvana.
Shock Tweets – Get Outrageous Twitter Results
I talk with Hal Werner about the success of “Shock Tweets.” What makes a “Shock Tweet” and how can we make it work for us? We debunk the myth that tweets need links to gain traction.
Win Back Friends that Didn’t Like Your Facebook Page
Downhearted that your friends don’t like your Facebook page? Take action!
Professional Share – A WP Social Media Plugin
Professional Share is a free WordPress plugin that is optimized for the social media buttons that professionals and B2B companies need most. It’s optimized for speed with proper placements for posts and pages.
Social Media Power Tools
I sit down with Hal Werner to discuss pros and cons of the leading social media power tools for professionals – HootSuite and Tweetdeck.
Forget Content Curation – Unchain Your Content
Don’t be lazy – anyone can create / repurpose content. You might have a content chest you can tear open right now and get a jumpstart.
Blogging is Dead. Again?
If you keep up with the social media crowd there’s a lot of linkbait posts describing the end of blogging. They say status updates and new services like Google+ have killed long-form content and traditional blogs. What hyperbole!
Self-Promotional Strategies That Deliver Online
There’s talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet.
It’s Good to be the King of Klout
What’s Klout, how does it work, and real-world examples of manipulating it to your advantage. Hal Werner and I talk about how it works with Twitter and other services. We explore how complex this one-number metric can be.
Get Real with Twitter – Benefits of Using your Given Name
I sit down with Hal Werner as we discuss some of the benefits of using your real name as your Twitter handle.
The New Digital Storytelling – On the Road with Twitter
Armed with an iPhone and Twitter, I had the tools to bring Kerouac’s true vision of improvisational storytelling to life – in real time.
Effective Twitter Bios – Know Thyself (and the competition)
There is a LOT of competition for peoples’ time. Social media forces you to think small. It FORCES distillation.
More Users, More Money, More Facebook
With Facebook reaching 300 million users and now making money, is Web 2.0 saved?
A Lot of Voices – My First Impressions Using Twitter
First impressions using Twitter – how it’s different than Facebook status, and why it appeals to the voyeur in all of us.