Want to expand your reach with a limited budget or you already have tons of cash and want to effectively scale up? Impacted by Coronavirus and looking for creative ways replace people with software processes? Ken Morico and Ty Weaver have some ideas…
Podcast Episodes
Coronavirus and the Widening Motivation Gap
Motivation, time and energy. Under the coronavirus quarantine, do you have more of these things or less?
Optimize Your Instagram Because Everyone is Now Watching
People are more interested in learning about you through your Instagram feed than via Facebook or Twitter. This is a recent change and you, as someone with a business or presence on the Web, should take care to build an expressive Instagram profile. Take action NOW!
Snapchat Going Silent?
Hal Werner and I discuss the viability of Snapchat as a social media platform.
Time Constrained? Pick a Social Media Side
Splitting your time between social networks, mastering none?
Automatic Marketing can be the Enemy
Are you trying to scale your marketing too much?
How Disciplined Blogging Obliterates Social Posting
Discover why blogging beats creating social media posts. Your time is valuable and best spent creating blog posts. Leverage social media to amplify your core content.
Twitterstalk Your Way to Influence
Want to get more influence on Twitter? Get organized and use lists! I talk with Hal Werner about tactics and tools.
Conference-jacking – Attend & Participate for Free
Ever wanted to attend a conference in any city for free? Bummed you didn’t get the perks associated with attending a live conference? Hal Werner and I discuss conferencejacking.
Social Smithing – How to Find Your Social Media Voice
Struggling to get your social media posts unique? Fret not! Hal Werner and I discuss the craft of social media writing and “comfy spaces” to get you to social media nirvana.
Shock Tweets – Get Outrageous Twitter Results
I talk with Hal Werner about the success of “Shock Tweets.” What makes a “Shock Tweet” and how can we make it work for us? We debunk the myth that tweets need links to gain traction.
Online Advertising, AdSense, and Beer Money
I talk with Hal Werner about online advertising, what’s working, the value in testing, and making beer money with Google Adsense.
Social Media Power Tools
I sit down with Hal Werner to discuss pros and cons of the leading social media power tools for professionals – HootSuite and Tweetdeck.
Don’t Be Shy Online – Lights, Camera, Author Up
In this podcast episode I talk about authorship markup and author rank. Why it’s important, how to do it, and some words of encouragement.
HTML5 Video – Updated Stats and Workarounds
HTML5 video is still a mess. 3, possibly 2 video formats, incomplete browser support, and bad UI for Android devices. Not all is lost.
Self-Promotional Strategies That Deliver Online
There’s talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet.
It’s Good to be the King of Klout
What’s Klout, how does it work, and real-world examples of manipulating it to your advantage. Hal Werner and I talk about how it works with Twitter and other services. We explore how complex this one-number metric can be.
Get Real with Twitter – Benefits of Using your Given Name
I sit down with Hal Werner as we discuss some of the benefits of using your real name as your Twitter handle.
Podcast Promo Codes and Freemium
A discussion with Hal Werner about trends with podcast promo codes, freemium, and the “theater of the mind.”
Don’t Change that Podcast Business Model!
A discussion about switching from a free, ad-supported podcast model, to a paid subscription based model.