Email List Segmentation - Why You Need It
Don't lose your flock!
By Ken Morico updated Have a marketing email list? Unsubscribe From All is death. Don't lose members permanently because of just 1 segment. Remember to clarify your list segments:
- Newsletter
- Announcements
- Products & Services
- One-to-One
Explain what they get with each. Explain what they miss if they unsubscribe. Keep the flock together.
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