LinkedIn Newsletters: A Rising Star for Professionals

Watch a video on using LinkedIn Newsletters for professional engagement and get some takeways to demonstrate your authority.

  By  

Ken Morico

  updated  12/12/2023

As I’ve been using LinkedIn more and more, it’s evident that newsletters are the place to stay engaged with your followers and demonstrate your expertise.

• I recently launched my own LinkedIn newsletter, "The Essential Professional," and think every professional should as well.
• LinkedIn offers a unique platform for professional networking and content sharing, with over 1 billion users.
• LinkedIn newsletters provide an opportunity to:
  • Stay top-of-mind with connections. LinkedIn notifies users when their connections publish newsletters, promoting discovery.
  • Position yourself as a thought leader. Sharing your insights and opinions can attract attention and lead to bigger opportunities.
  • Deepen your knowledge and stay up-to-date with industry trends. Subscribing to relevant newsletters in your niche allows you to learn from others and stay competitive.
• Compared to other social media platforms, LinkedIn has fewer "creators," giving you an advantage to build your audience.
• Tips for using LinkedIn newsletters:
  • Start with a clear, concise title.
  • Use eye-catching visuals.
  • Provide valuable content that resonates with your target audience.
  • Promote your newsletter on other platforms.

Actionable takeaways:

• Consider starting your own LinkedIn newsletter. You’ll notice your peers have already started.
• Clean up your LinkedIn feed. Unfollow people who post irrelevant content and follow thought leaders and those who publish valuable newsletters.
• Engage with the LinkedIn community. Comment on posts, share valuable content, and participate in discussions. Visibility on LinkedIn will help raise awareness for your newsletter.

LinkedIn newsletters can be a powerful tool for professional development and career advancement.

Next Steps

• Subscribe to my LinkedIn Newsletter: The Essential Professional
• Share this post with your network