Build in Public Movement and My Newsletter
Sharing my findings regarding my newsletter platform migration. #buildinpublic
By Ken Morico on Fascinated by the #buildinpublic movement. As a "maker," I feel we are often so focused on building that we forget many people want to learn from our progress (or lack thereof).
One point -- I've been sending out e-mail newsletters since 2013. I've used MailChimp for most of that time. I recently switched to ConvertKit, and while not perfect, my open rates increased: ~24% with MC, ~30% with CK.
I've gotten better at sending newsletters for sure, but an uptick in deliverability gives a nice tailwind.
As far as unsubscribes, I've noticed sending emails on weekends results in fewer cancellations. I get it - during the week people are busy and the last thing they need to see is a non-urgent email. A work-day email could be the final straw that causes them to press that "unsubscribe" link... or at the very least make them question if it's worth it to read the emails anymore.
My email newsletter growth is flat - mostly because traffic is down from the Google "Helpful Content Update" (which I wrote about in my last newsletter) and I haven't promoted a good lead magnet in a while.
With the cadence of my emails steady and composition improving, the rate of unsubscribes is slowing (my emails were inconsistent in the past which contributes to unsubscribes).
My newsletter is the core content I try to build other social posts off of, so they're really important and also become articles on my Website / blog.
Kaizen, my friend.
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