Getting Indexed in Google is Now a Privilege.
Lately I’ve been noticing not all of my posts are getting indexed in Google. Posts aren’t being included as fast as they used to, either. What gives? Well, there is so much content on the web that I believe Google doesn’t want to waste resources including content that is opinion-based or non-comprehensive. Also, certain topics can raise flags with Google like cryptocurrency, health, and other topics often mired with con artists and online scammers. Google has always leaned heavily towards beefier content, but it would usually at least index lighter content. That seems to have changed.
We aren’t getting an at-bat anymore just for producing content.
It’s important to keep this in mind depending on your content strategy. It was easy to get indexed when the Web was smaller. Like every industry, with globalization and an increasing population, nearly every industry is getting harder to compete in. We need to be better and more productive.
So, you have a site. How can you see what’s not indexed? Log into Google Search Console and then select Coverage. Then select Crawled – currently not indexed. This will list pages Google isn’t indexing but knows about. You can also go to Google.com and type site:yourdomain.com and it will list all the pages for your domain / site.
Google may index the missing pages later, but you’ll probably need to improve the pages in many ways and possibly get high-quality backlinks before Google reconsiders adding them to the index.
In fact, John Mu, Search Advocate at Google confirmed high quality backlinks can trigger an index.
[See the full no index tweet discussion.]
If you have a small business, this is something I can help with. Get a consulting session for bespoke solutions for your particular needs and industry.
I also have free resources and guides available on the topic of Search Engine Optimization and content fattening.
Have you noticed your content not getting indexed? Let me know your experience in the comments section.
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