Google is rolling out an earth-shattering search update that's affecting owners of all web sites. There is a lot of pain with this update... some people are reporting a 90% loss in traffic for their sites. I'll say, this is probably the largest update I've ever seen.
I've seen Reddit users posting that they are literally going to layoff workers because they've lost so much traffic.
Let's explore the situation and find out how to solve for it and make our content anti-fragile.
What's going on? Google's "Helpful Content" Update launched.
So that seems in-line with Google's mission, but something else makes this a particularly insidious update.
So you need to review all content on your site and trim the fat. This essentially means all content should probably relate to a niche and it should be high-quality... answering questions and being "helpful." I've recently done this myself, moving tech articles from my main site to a new site, moricotech.com.
Again, extra content should be removed. I've also done this by eliminating content or 308 redirecting it another niche site I control / own.
Google confirms the halo-effect of content trimming:
So I think it's time for a review of all our content.
What are some action-items to compete in this new landscape?
- Trim and remove weak, non-helpful content.
- Move helpful content not related to your site's niche to another niche site.
- Improve existing content with assistance from AI / research.
- Improve site speed. I've overhauled my sites with a new content platform to achieve a page speed score of 100 (standard content management systems score 50-70 usually).
- Examine third-party content on your site and remove it if it's not relevant. Third-party content requires regular review due to spam, irrelevance, and hacks.
Are you prepared for these new changes? Since many changes can't be implemented by non-technical site owners, you'll likely need a tech consultant and technical strategist like myself for this new environment.
No worries... just reach out and let's explore how I can help you. Website content is a true investment when done properly... other content methods like social media posts and Pay-Per-Click advertising come and go. Go with what lasts.
Owned content is worth the effort.
The Morico Letter - 9/30/2023
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Ken MoricoView Previous Letters